Who Owns Nectar Now?

27 Nov 2018 10:46

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<p>SAINSBURY'S bought the Nectar reward scheme used by a whole bunch of online retailers for a relatively cut-price &pound;60million. The supermarket chain bought the business, used by the likes of BP and eBay, from Canadian advertising agency Aimia. Who owns Nectar now? As of February 2018, Nectar is owned by J Sainsbury PLC, the second largest supermarket chain within the UK.</p>

<p>Aimia - which has stakes in loyalty plans including Membership Premier in Mexico and Air Miles Middle East - mentioned the sale permits it to &quot;focus on Aeroplan, our largest and most worthwhile enterprise&quot;. What did this imply for Nectar loyalty card holders? Following the sale, Sainsbury's said there would be &quot;no change for patrons&quot; and they should proceed to gather and redeem their Nectar factors as regular.</p>

<p>Aimia simply said its &quot;increasing vary of products&quot; made it more difficult to operate independently of the retailer. How do Nectar playing cards work? At current Nectar members can acquire factors when spending money at Sainsbury's but also different brands including BP petrol stations, British Gasoline and eBay. As soon as clients have collected level they'll then spend them on the Nectar webpage or use their points to spend at Sainsbury's. Customers get &pound;2.50 in Sainsbury's for each 500 factors however it's way more lucrative for members to exchange them in the Nectar shop and use them in the direction of theme park or train tickets. Last yr, Britain's second-greatest supermarket chain bought Argos and has since opened a whole lot of concessions inside huge stores.</p>

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